2 April 2023

I’m gonna git you sucka : 1988 : Ace Records, Harlesden NW10

[my pyjama top, 1988 to 2023]

I recognised the tune. Not only did I recognise it, I knew all the words and would have happily rapped along with it. But not here. Definitely not here during rush hour on a crowded Underground train. I was seated in the end carriage on the Metropolitan line at Baker Street station, where the service often paused for around ten minutes before heading northbound. A man had just plonked himself down on the seat next to me, put on headphones and started his cassette player. The volume of his music was not excessive but, sat in close proximity to his headset on a stationary train, I was able to recognise the tune.

We were still awaiting our departure when I overheard my neighbour’s next track. I was even more surprised to recognise that tune. Not only did I recognise it, I was shocked that the two tunes he had just played were in the same order at the start of a cassette compilation I had created only weeks earlier. Once a third tune started, I had absolute certainty. The chance that a stranger would be listening to three tunes in the same order as mine was infinitesimally small. This unknown person must be listening to my cassette. I wanted to turn to him and explain this coincidence, but he would have thought I was a crazed madman. I had no idea who this man was. I had no idea how he possessed my cassette. Instead, I just sat there, smiling to myself that somebody seemed to be enjoying my music choices, until the train moved off and I could overhear his music no longer.

At the time, I had a job working three days a week at Ace Records, a small independent record label that specialised in reissues of American black music from previous decades. My task was to promote its releases to the press and radio by writing press releases, designing marketing materials, maintaining contact lists and sending out sample copies of records (tasks which I enjoyed), as well as cold-calling journalists (which I hated). I had been hired by the company’s co-founder Roger Armstrong, one of the best bosses I have worked for, with whom I shared a huge modern office. The Ace team were friendly and the building was a delight to work in, located on an industrial estate in Harlesden NW10, overlooking the Grand Union Canal. Opposite was the United Biscuits factory where you could determine which biscuit brand was rolling off its production line by the smell that permeated the air.

Harlesden had long been one of the hotspots of London pirate radio as a result of its significant Afro-Caribbean population. Walk along Harlesden High Street and you would see tall FM antenna masts installed atop roofs of the numerous record shops, transmitting live soul and reggae shows across London. All these stations were illegal and had to play cat-and-mouse games with authorities who sporadically shut them down and impounded their equipment. Working at Ace, I would often listen all day to Harlesden’s stations alone in my first-floor office because Roger spent a lot of time in the States copying master recordings from tape archives. I got to know the names of the pirate radio DJs and the styles of black music each of them played.

My colleagues at Ace were fans of the music the company released and we often shared recordings of music we had discovered. Brian Nevill, a musician with a deep knowledge of black music, worked in the ground floor stockroom and generously gave me a cassette of R&B/soul singles issued on the Sue and Chess record labels recorded from his record collection. His tape launched my ongoing search for music released by these companies, many of which are now my favourite tunes from this era. As a return favour, I recorded a 1970s reggae compilation from my record collection that I named ‘DJ’s Choice’, wrapped it in a cassette cover that I had designed and printed on Ace’s photocopier and gave it to Brian.

In my office at Ace, I particularly liked listening to one pirate radio programme of roots reggae oldies from the 1970s, unusually for the time presented by a female DJ. I had a bright idea! Maybe she would enjoy my cassette compilation. I made another copy and mailed it to her at the station. I never knew if she received or even listened to it. What I did know was that, within weeks, the man sat next to me on the Underground train was playing this cassette. For all I knew, copies might already be for sale on somebody’s market stall somewhere. Such was the world of pirate radio.

Then, one day at work, I heard a commotion and shouting from the reception desk at the other end of the corridor. There were loud voices and suddenly, behind me while I was sat at my desk, I heard a man’s loud, angry gruff voice:

“Are you Grant Goddard?”

I turned in my seat to see a large man looming over me, evidently angry in the belief that I had somehow wronged him. In between cursing me, he was shouting that I had refused to send him free copies of records that he had requested for a pirate radio show that he presented. Aha! I knew what this was about. It was true. He had written a letter asking for a long list of Ace Records’ 1950s and 1960s American R&B reissues, informing me that he worked for a Harlesden pirate radio station. I had written back, politely explaining that I was given limited numbers of free records to distribute because Ace was a small company that was forced to carefully select a minimal number of radio DJs to supply. This was all true. But there were additional truths I had not explained to him: Ace Records had a policy of not supplying records to illegal radio stations; the music he was asking for I had never heard played on ANY Harlesden pirate radio station; and I had never heard his name mentioned on ANY of the pirate stations I regularly listened to.

“I’m gonna [expletive] kill you,” he was shouting in my face. This hubbub attracted colleagues from adjacent offices who came to see what was happening. They demanded this stranger leave our building immediately, but he was not finished with me yet.

“How dare you refuse to give me the records I asked for,” he was shouting. “You’re gonna pay for this because I am gonna [expletive] KILL you.”

I realised that if I caved in now and gave him some records, he would simply return here again and again to demand even more from me. It was essential to hold the line. I calmly restated the reasons I had sent him in my written reply. Naturally this had no calming effect on him. He repeated his threat of violence. My colleagues repeated their demand that he leave. I noticed from his clothing that he must have come to our office straight from work. On his lapel was a Royal Mail badge with an identifying number, the type worn by postmen collecting and delivering mail. 

After venting his anger so violently on me, and seeing how many of my colleagues were now present, he thankfully decided not to kill me and eventually stormed out of the building, just the way he had barged his way in. Once my adrenalin subsided, I realised how frightened I had been by this confrontation. My colleagues comforted me and suggested I leave work early that day. I wanted them to call the police and report the incident. I felt that if he knew he had got away with such threats, he would feel encouraged to do the same at some other record company. However, they refused steadfastly to involve the police. My colleague from the adjacent office, Chris Popham, kindly gave me a lift to the nearest railway station.

My journey to/from work at Ace required a one-kilometre walk between Harlesden station and the last building on a cul-de-sac through a sparse industrial estate. During winter months, I walked in darkness along these poorly lit roads. Following the incident, I was scared that this angry man would jump out and attack me as I walked along side roads that had little traffic. Not only could I no longer listen to my Walkman on my walk to work, I would constantly look left and right, and even over my shoulder, to be certain I was not being followed. The incident had transformed my enjoyable working environment at Ace Records into one where I was now living in fear.

It did not take long to decide to quit this job. There was another factor in my decision. After three years’ work promoting world music artist Ofra Haza, whom I had discovered in Israel and persuaded Ace Records to release her recordings, I finally achieved a UK Top Twenty single. I then asked Ace Records’ directors for a bonus because I was receiving no royalty from record sales and such chart success was a rare occurrence within its business. However, all I was eventually offered was a small payment to cover my promotion expenses to date. Furthermore, a colleague at Ace had taken credit in press interviews for Haza’s success. My role had never been mentioned. It felt like the right time to move on. Lesson learnt: the music industry fails to acknowledge or reward those who create success.

Still unsatisfied with Ace Records’ unwillingness to report the incident, I wrote to Music Week, the weekly trade magazine of the music industry, explaining how someone who had claimed to work for a pirate radio station had burst into my record company office and threatened my life. It published my letter anonymously. I was sad to leave Ace Records but it was time for me to start a new job … working for a London pirate radio station!

[My curated Chess Records R&B and soul playlists are on Spotify. A detailed history of London pirate radio is a significant part of my KISS FM book.]

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