4 September 2024

The customer is always "a crazy, crazy man" : 2000 : Indian Consulate visa office, Toronto

 India? I might have loved the 1980 song of that name by ‘The Psychedelic Furs’ but had never entertained going there. Then an email arrived from John Catlett, who had hired me the previous decade to assist him rebooting radio stations in Russia and East Europe, informing me that he had just been contracted for three years to launch and manage India’s first local commercial FM radio stations. Did I want to join him on a six-month on-site consulting contract? Desperation made that decision for me.

I had moved to Toronto in 1996 whilst working for huge American public corporation Metromedia International Inc. Within a year of that relocation, my job had suddenly and unexpectedly come to an abrupt end. ‘Suddenly’ because I had been invited down to its New York City office supposedly to finalise my appointment as vice president (promised by Metromedia International Group president Carl Brazell), only to be told to my face by recently appointed marketing president Bill Hogan that I was to be replaced immediately by a newly recruited American. ‘Unexpectedly’ because, during the previous four years, I had implemented very successful strategies that relaunched radio stations Metromedia had acquired in Russia, Hungary and Latvia.

Since that setback, I had spent three years making approaches and job applications to Toronto’s dozens of radio stations, none of which cared to reply. The industry there turned out to be incredibly insular, dominated by national media groups and family businesses who had no interest in hiring an ‘outsider’. I had already had to leave Britain after having failed to secure a radio job there, despite having managed the most successful station launch of the decade at London’s ‘KISS FM’. Now I was having to relocate temporarily to India because Toronto had proven an equally impossible nut to crack. By then, I was desperate for radio work after a gap of three years.

On 11 October 2000, I brought my completed visa application form to the Indian Consulate in Toronto at the 9.30am opening time, took a numbered ticket from the dispenser and waited patiently for two hours until my number was called. I passed my documents to the clerk at the window, who told me the visa charge was $120. I asked her why, when the form itself stated the fee was $78 for a one-year visa. She waved me to an office at the end of the counter to see someone else.

I waited my turn to enter this small office, where a male officer asked me what my problem was. I explained that there was no problem, but that the form said the visa was $78. "This is an old form," he said, "the price has changed." I showed him that my form, printed by the Toronto Consulate, was dated August 2000 and I had collected it only a few days ago. The officer quickly became very angry and told me: "What does it matter to you how much it is? We give you a receipt." I explained that I had brought with me my budgeted cash amount of $78. The officer slammed my passport and papers down on his desk and shouted at me: "Either you want a visa, or you don't want a visa." So I picked up my papers and exited his office.

I returned to the line of visa windows and waited for a clerk to become free again. But the officer had followed me out of his office and now stood right in front of me, pushing me back from the windows and shouting in my face: "You are a crazy man. You are a crazy, crazy man. Who do you think you are, coming in here and demanding preferential treatment? What makes you so special? You must wait your turn, just like everybody else. Why do you want to be treated so special? You are a crazy, crazy man." Then he stormed off. I was dumbstruck. The only thing I had done was ask why the price had suddenly increased by $42. The crowd of more than a hundred people in the waiting room looked at me in astonishment. I patiently waited my turn again and the same clerk at the same window I had visited earlier charged me $130, a further increase of $10 within only a few minutes.

Er, welcome to India?